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Discover the high-quality and stylish cycling apparel and accessories in the Pedaled Odyssey SS23 collection. Made with premium materials, these products provide comfort and durability for your next cycling adventure. Learn more!

PEdALED Men’s Essential cycling clothing collection has long been a staple for adventurous cyclists all over the world. Stock up on your Essentials today.

3 new Ridley complete bikes have landed! A Grifn, a Fenix SLiC in a new colourway and an awesome Helium. Check it out now!

A short nosed, full carbon performance saddle featuring the revolutionary, 3D-printed Adaptive padding for seamlessly engineered zonal cushioning, improved comfort and greater stability.

NEW DROP ALERT: Koo Demos Special Edition #NOONEEXCLUDED

Attention Graveleurs! 100% Made in Italy stuff for your gravel grinding needs.

Developed, tested & approved by pros. HJC Israel - Premier Tech / Israel Cycling Academy Special Edition helmets are now available!

Nothing beats a New Bike Day!

Designed for both daytime and night time use, the Ola I-464R is lightweight and compact compared to many of its counterparts. It’s illuminated by 15 COBs at 30 lumens, and has a slim casing which reduces drag when aligned with seatpost.

Borders are open! Time to plan your next cycling trip(s)!

Now we know why it has been raining. It's someone's new bike day!

First Ridley Noah Fast Disc Lotto Soudal out of the shop!

KOO COSMO all-day sunglasses are made for adventurous people who live the outdoor lifestyle. Now available!

Meet the new ELEMNT ROAM, Wahoo's most powerful and accurate GPS bike computer.

You move, they don't.

Limited Edition "Dangerholm" Kolossos Oversized Derailleur Cage is here in limited quantities!

This bike is ready for some adventure - Are you?

Switch up your training regime with the new Wahoo KICKR ROLLR Smart Trainer and POWRLINK Zero Pedals.

The perfect endurance bike; Ridley Bikes Fenix SLiC.

New colours for HJC Ibex 2.0 and Furion 2.0 are now available. Re-stock of previous colours available too!